On Thursday, Facebook-owned WhatsApp revealed its intention to introduce a new feature where messages disappear after seven days.
“While it’s great to hold onto memories from friends and family, most of what we send doesn’t need to be everlasting. Our goal is [to] make conversations on WhatsApp feel as close to in-person as possible, which means they shouldn’t have to stick around forever.
“We’re starting with 7 days because we think it offers peace of mind that conversations aren’t permanent, while remaining practical so you don’t forget what you were chatting about,” the messaging service stated on its blog.
The blog explained that if you are participating in a one-to-one chat, either person will be able to turn the disappearing messages on or off. However, in a group chat, the admin will have control.
Times Live reported that the new feature is set to kick during this month.