Brooklyn based company, MSCHF Product Studio Inc ended up in hot water after their ‘Satan shoe’ collaboration with rapper Lil Nas X. Nike Inc sued MSCHF, claiming that the black-and-red, devil-themed sneakers, which carry the Nike “swoosh” logo, infringed its trademarks.
According to reports, on Thursday Judge Eric Komitee ruled in favour of Nike Inc ordering MSCHF to temporarily stop further sales of the shoes which are custom Nike Air Max 97 sneakers containing one drop of human blood in the midsoles. The sneakers have the Bible verse “Luke 10:18,” printed on them which refers to Satan’s fall from heaven.
There were reportedly only 666 pairs made (666 being the Biblical mark of the beast). The sneakers cost $1018 per pair and Lil Nas X reportedly planned on selecting who would get the last pair himself.
MSCHF reportedly released a Jesus shoe in 2019 based on the same Nike model. In a statement, the company said: “MSCHF strongly believes in the freedom of expression. We look forward to working with Nike and the court to resolve this case in the most expeditious manner.”
They believe a restraining order is unnecessary as customers are aware that Nike has no involvement in its customisation, however, Nike’s lawyers reportedly hit back saying: “even ‘sneakerheads’ were actually confused by MSCHF’s shoes,”. According to reports, Nike also argued that MSCHF had a “history” of shipping infringing shoes faster than courts could stop it.
Lil Nas X, well known for his song Old Town Road, was not a defendant in this case.