On Monday 22 February, the City of Cape Town (CoCT) and Cape Town Tourism (CTT) will launch its Digital Nomad Initiative. This initiative is aimed at attracting both domestic and international audiences to choose the Mother City as their chosen remote working destination.
“Cape Town has made the ‘Best cities for remote working’ list on the Big 7 Travel’s ’50 Best Places For Remote Working in 2021’. It has been the city’s best-kept secret for many years and a useful Ace to pull out at this time,” the City says.
The City explains that along with CTT, they are tracking the fast-growing digital nomads trend to work on attracting the domestic audience and at a later stage, the international audience.
It adds that it is also one of the first metros to receive the Safe Travel Stamp from the World Travel and Tourism Council.
“We are seeing innovation within the tourism sector to accommodate the changed behaviour of remote working by offering affordable long-term stays, including other benefits required to work remotely and we will expand this message through the broad range of products and businesses who can use a leg up in this challenging time.
“An abundance of natural beauty and wide open spaces makes Cape Town an ideal location to live and work with solid fibre infrastructure and top class hospitality services and products,” MayCo member for Economic Opportunities and Asset Management, James Vos says.
The City says that it will also approach the national government to consider a Remote Working Visa that will be beneficial to the tourism sector and create commercial and job opportunities.
“Digital nomads are a new kind of tourist that will benefit our visitor economy. To expand on this opportunity, South Africa urgently needs a Remote Working Visa. We have everything it takes to be the best remote working location in the world only if we make it easier for people to travel to South Africa. Many leading tourism destinations in the world have a type of Remote Working Visa already, and we should have one too,” Vos says.
The City says that the pandemic has changed the future of work and this puts Cape Town in the prime position to cater to the needs of the global workforce.