WhatsApp launches Carts, a new shopping feature for businesses and users

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Introducing Carts – a new WhatsApp shopping feature that allows the users to browse and order products from WhatsApp businesses via the app.

“Catalogues have allowed people to quickly see what’s available and helped businesses organize their chats around particular items. With more and more shopping happening through chats, we want to make buying and selling even easier,” said WhatsApp in their blog on Tuesday.

According to IOL, the communication app also said, “Carts are great when messaging businesses that typically sell multiple items at once, like a local restaurant or clothing store.

“With carts, people can browse a catalogue, select multiple products and send the order as one message to the business. This will make it simpler for businesses to keep track of order inquiries, manage requests from customers and close sales.”

How it works

After selecting the items browsed, users would then “add to cart”, says the publication. When the cart is complete, users can then send it as a message to the business, where their orders will be processed.

WhatsApp Business

Since late October, more than 175 million people use the service to message business accounts on the app, says WhatsApp. The Facebook-owned company also added that as of July this year, over 50 million users/businesses worldwide use the app to manage their WhatsApp presence through the WhatsApp Business app.

WhatsApp said, according to the publication, “Our research shows people prefer to message a business to get help and they’re more likely to make a purchase when they can do so.”

This new feature comes after the company introduced “disappearing messages” last month.