Initial stats show a huge decline in Black Friday sales in South Africa – even with the increase of 60% in online sales. Business Insider SA reported that physical retailers experienced about two million fewer sales than during 2019’s Black Friday.
Traditional retail chains and headline deals were unable to create the usual Black Friday mayhem. Most retailers anticipated a decline in sales compared to last year because of the impact of Covid-related fears and the financial impact of lockdown. However, as reported by the publication, the current statistics show a bigger decline than expected.
Shop owners and mall management went to great length to reassure customers of health and safety measures, but the malls were quieter than usual. BankServAfrica reported that in-store card purchases amounted to just under 5 million: 30% less than 2019.
The reported 60% increase in online sales – amounting to just under 870 000 sales – wasn’t enough to make up for the loss in traditional sales.
Huge declines in sales have also been reported in other countries.